Resources
Field notes
How we actually run flips at Ugly Duckling Houses — the method FLIP is built on, written down.
The method · Read now
The 50-flip year — and the system we built to get there
Thirty houses a year, 1,000+ transactions across the team — and the same mistakes on repeat. What kept breaking, and the system that fixes it.- Team transactions
- 1,000+
- Flips / yr
- ~30
- Market
- SE Wisconsin
On the desk
- METHOD
The first-principles flip: scope to the ARV, not to your taste
The highest-ROI scope isn’t the nicest house — it’s the right house for the street. How we decide how far to go. OPERATIONS METHOD Draft the scope before you look at the budget
A scope written to hit a number lies to you. Why we quarantine the budget until the house has said what it needs.CONTRACTORS Why your best subs ghost you (and how to stop it)
It’s rarely the money. What contractors told us they actually want from an operator — and what we changed to keep the good ones.OPERATIONS Double-ordered materials: the silent margin killer
Our storage units were full of money nobody could see. How we inventory leftovers and make them the first pick on the next job.METHOD House classes: pick the finish level once
Basic, Standard, Designer, Custom — one decision that seeds every finish default and ends the design back-and-forth.
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